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White and White, Attitude to style.

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White and White is launching the new additions to its collection at the Designer Showrooms, part of London Fashion Week from 15 - 19 September at the Store Studios, 180 Strand, London WC2R1EA​. The additions include a 100% cotton slub jersey tee, a beautiful cashmere jumper, cashmere and wool stoles and scarves, as well as a the new edition satin-back crepe silk shirt. 

 These new additions keep to the heart of what we stand for as a brand, which is all about real function and wearability beyond fashion's transient trends. All of our pieces are about longevity rather than momentary statements. Timeless pieces, that work as always across seasons. As ever, with White and White, the focus is on understated style and attention to detail wrapped in effortless comfort. The endless beauty of the natural tones of white move seamlessly from winter through to spring and summer. You will be no longer restrained or restricted by season. 

There is something truly great in enabling a women to feel beautiful and be themselves in the simplest of styles. Whether worn as an upgraded basic or as a new modern classic, a great shirt, a luxurious cashmere or the simplest fitting soft pure cotton versatile jersey tee, is the way to start. Wardrobe essentials never go off trend. Its how you wear them and what you add into the mix that keeps your choices relevant.

A huge thank you to Sam Parsons  for his beautiful  illustration of the new cashmere jumper. 

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